PEUGEOT
2021
LIONS OF OUR TIME
Isn’t ‘time’ what we all prey on?
When Peugeot was ready to rebrand itself, we were in lockdown. Times were changing. Lions too.
We created a new logo and launched it with a manifesto film celebrating the lions of our times, making the most of their time. Right after the global launch, I also worked on the localization of the campaign in the Turkish market.
MANIFESTO FILM:
IG FILTERS:
KV:
MORE ON
Director: Fleur Fortuné
Production house: Iconoclast Paris
Iconoclast Producer: Jean Duhamel
Director of Photography: Mattias Rudh
Audio: Ballad Copenhaguen
Shot in Lisbon with Page International Services
Creative OpeN Turkey Team
Chief Creative Officer: İlkay Gürpınar
Creative Director: Ozan Can Bozkurt
Strategy: Ahmet Yener, Kerem Can Erdönmez
Head of Art: İrem Alkan
Art Direction: Nur Büker, Ege Altan
Copywriter: Tuğrul Mengi, Başak Özkeskin
OpeN Executive Creative Director
Eric Pierre