PEUGEOT
LIONS OF OUR TIME
In a world that is constantly spinning faster and faster, ‘time’ is what we prey on. When Peugeot was ready to reaffirm its personality with a new logo, we wanted to celebrate Today’s Lions, of all ages, cultures, and backgrounds. The lions of our time might be vegan, and are no longer so much in search of power or money, but willing to pave the way for the better and are in quest for quality time.
We've spent half of the lockdown working on this global pitch, and things turned out great. After months of work, and tons of scripts I still have goosebumps when I hear my line "Time is our territory". Right after the global launch, I also worked on the localization of the campaign in the Turkish market. So here is what we've done, with an amazing team of lions working across the globe.
MANIFESTO FILM:
IG FILTERS:
KV:
MORE ON
Director: Fleur Fortuné
Production house: Iconoclast Paris
Iconoclast Producer: Jean Duhamel
Director of Photography: Mattias Rudh
Audio: Ballad Copenhaguen
Shot in Lisbon with Page International Services
Creative OpeN Turkey Team
Chief Creative Officer: İlkay Gürpınar
Creative Director: Ozan Can Bozkurt
Strategy: Ahmet Yener, Kerem Can Erdönmez
Head of Art: İrem Alkan
Art Direction: Nur Büker, Ege Altan
Copywriter: Tuğrul Mengi, Başak Özkeskin
OpeN Executive Creative Director
Eric Pierre