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When Heineken was finally ready to make an entrance to the gaming scene, what we wanted to tackle was the lone gamer stereotype. That’s all I’m gonna spill for now to not spoil the idea right away, but I can say that it feels good to pitch and script for Heineken and watch it become real. Worked in collaboration with the amazing LePub teams across Brazil and Italy. 

Fun fact: I am not a gamer and I know two words in Portuguese, but the campaign first launched in São Paulo while I was working in Milan. Here is the English version: 

Agency: Publicis Italy/LePub & LePub Brazil
Global CEO Le Pub, Global CCO Publicis Worldwide and CCO Publicis Groupe Italy:
Bruno Bertelli
Global chief creative officer: Cristiana Boccassini / Mihnea Gheorghiu
Chief creative officer Brazil: Felipe Cury
Global executive creative director: Andrey Tyukavkin
Creative director Brazil: Greg Kickow / Alex Adati
Associate creative director Italy: Stefano Zanoni, Roberto Ardigò
Art director Italy: Thu Cao
Copywriter Italy: Başak Özkeskin, Amilcar Silarsah Veerapen
Copywriter Brazil: Andressa Cruz
Global head of PR and communication: Isabella Cecconi
General manager Brazil: Ana Hernandes
Business director Brazil: Jayme Neto
Group account director Italy: Ilaria Castiglioni
Global account director: Derek Muller
Global data strategist: Ilko Petkov
Global strategy director: Monica Radulescu / James Moore
Head of strategy Brazil: Silvia Paes
Global chief production officer: Francesca Zazzera
Producer post production Brazil: Marcia Lacazze
Producer post production Italy: Sabrina Sanfratello
Production company: Academy Films
Director: Frederic Planchon
DOP: Ruben Impens
Executive producer: Simon Cooper
Producer: Dulcie Kellett

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