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mercedes-benz

2026 

Welcome home

For 140 years, Mercedes-Benz created innovations to spark one great feeling: feeling at home. 
When we first got the brief what we didn't know was all these moments were about to turn into a blueprint of the next chapter of Mercedes-Benz. We created 19 moments, each tied to a feature that makes us enjoy the silence, eat like nobody is watching, sing in the shower and leave the dishes for later. Here comes the manifesto film, there will be more coming. 


Agency: antoni_garane / team x
CCO: Marcell Franke

Managing Director/ECD: Christopher Hoene
Creative Directors: David Kaufmann, Daniel Duhn
Craft Director: Sandra Uthmullor
Concept Creatives: Başak Özkeskin, Nithika Romy
Copywriter: Başak Özkeskin, Harvey Wilks
Art Directors: Nithika Romy, Kateryna Tkachenko

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